How your site gets found

Nobody can sell you a position in search results. Whether a search engine can read your site at all is a different question, and that one is ours to get right.

What ships already done#

Four things Google looks for, present from day one.

• Titles and descriptions on every page, written rather than generated from the URL.
• A sitemap, so nothing waits to be stumbled across.
• Structured data, so a result can show more than a blue link.
• Your Google Business profile connected, on a build.

What answer engines get#

The newer half of the same job.

• FAQ markup, so a question on your page can be quoted as an answer.
• An llms.txt file, the plain-text index an assistant can read.
• AI crawlers allowed rather than blocked, which is a choice and we make it deliberately.

What we will not claim#

Two sentences that keep everyone honest.

• Nobody can sell you a position. Anyone who does is selling you something else.
• We do not promise rankings or traffic. We promise the technical side is not the thing holding you back.

What is yours to do#

The half that no build can do for you.

• Say what you actually do, in the words a customer types.
• Name your service area on the pages that serve it.
• Keep your details current, especially hours and phone number.
• Collect reviews. They move local results and nothing on your own site substitutes for them.

Checking it#

The portal shows you the state of it.

• Search health in the portal reports whether your pages can be read.
• Traffic is on its own page: read your traffic in the portal.